Brand & Visual Identity
Signage & Environmental Graphics
Project with SVA New York
Photography with Renata Brockmann
Inspired by air, well-being, and the Japanese culture, Kōfuku offers an elegant linen clothing line for women. For this project, a cohesive visual language — including a logo, packaging, promotional materials, and more — were created.
Kōfuku was created for women who seek lightness and air in their daily attire. This is sensed through the identity via the chosen typeface, the smooth color palette, and the graphic language utilized.
Consistency between the master brand, the labels, the packaging, and the environmental graphics is achieved through a balanced orthogonal scheme.