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Casa Babel

Brand & Visual Identity


Brand Strategy

Web Design

Casa Babel, a hotel located in Puerto Escondido, celebrates the diversity in culture. The identity is guided by the surrounding environment as well as the Mexican native roots.

The selected primary sans-serif typeface mimics the forms in the hotel's architecture while supporting Casa Babel's logo based on the Zapotec's heart glyph. 

At Casa Babel, each of its 8 hotel rooms was meticulously curated and named after beautiful, untranslatable words that celebrate the rich diversity of the guests' backgrounds.