Casa Babel
Brand & Visual Identity
Concept
Brand Strategy
Web Design
Casa Babel, a hotel located in Puerto Escondido, celebrates the diversity in culture. The identity is guided by the surrounding environment as well as the Mexican native roots.
The selected primary sans-serif typeface mimics the forms in the hotel's architecture while supporting Casa Babel's logo based on the Zapotec's heart glyph.
At Casa Babel, each of its 8 hotel rooms was meticulously curated and named after beautiful, untranslatable words that celebrate the rich diversity of the guests' backgrounds.
Fanny Adler Studio also designed Casa Babel's website, seamlessly implementing the brand system to create a welcoming platform that attracts and engages clients. It effectively communicates the hotel's tagline: Explore, Replenish, Expand throughout its design.