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Visual Identity


Merchandise Design

Print Design

Packaging with Carolina Madrigal

Located in the heart of Mexico City, Pastificio offers fresh pasta and a wide range of Italian goods. For this project, a vivid visual language was created including packaging, merchandise, web design, and more. The products are sold at the store, at the workshop, and online. 

The design is meant to convey the liveliness of Italian flavors as well as Pastificio's team values. A thorough color palette was developed to portray the ingredients used in the pasta-production process.

The patterns used mimic the organic manner in which the distinct pasta shapes are produced in the workshop and sold at the store. 

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