Lumina Yoga
Brand & Visual Identity
Brand Strategy
Web Design
Social Media Templates
Lumina Yoga is more than movement — it’s a yoga studio to pause, restore, and reconnect based in Miami. We partnered with Lumina to translate its purpose into a full brand identity, crafting a system that feels like breath: light, expansive, intentional. From logotype to color palette, every element invites introspection and quiet alignment.
The logotype was designed to feel open and supportive, like a gentle exhale. Inspired by light, alignment, and frequency, the visual system includes a family of symbolic marks — from spirals and suns to geometric anchors — that represent energetic movement and self-connection.
Lumina’s brand lives across studio signage, digital materials, printed rituals, and internal manuals. Each application is meant to feel like a moment of stillness — whether it’s a social post, an onboarding kit, or a class description. The identity was designed not just to be seen, but to be felt.