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Health Allies

Brand & Visual Identity


Tone of Voice

Print Design

Merchandise Design

A nonprofit, non-governmental organization that provides essential health services and humanitarian aid through collaborative efforts and compassionate action. 

Health Allies empowers populations in marginalized areas of Mexico through its services and resources. The aim is to create an environment that is both friendly and accesible  through the chosen color palette and slogans.

The meticulously designed logo depicts the consistent rhythm in which the NGO operates through the walking allies

The brand colors an inspired on an assertive, accesible, empathetic, and formal tone of voice.

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