Ofelia
Brand & Visual Identity
Communication Design
Brand Strategy
Merch Design
Print Design
Web Design
A pop-up Taco Tent, located in Nashville, Tennessee; Ofelia is a vibrant homage to the rich culinary traditions of Mexico City, they delight in offering an authentic premium experience, where every dish is crafted with high quality ingredients and served with a side of southern hospitality.
Ofelia was designed to feel like a warm welcome — cozy, premium, and full of life. Its name evokes the matriarchs behind every great family recipe, and its mission honors Mexican culinary heritage with a modern voice. Every visual and verbal detail was shaped to express joy, care, and cultural pride.
We built a visual language anchored in rosa mexicano, paired with custom typography inspired by traditional tianguis signage and cantina menus. The logo is bold and playful, with a flexible logomark for merch and digital touchpoints. A rich color palette — from naranja vida to verde salsa — reflects the flavor-forward palette of the food itself.
The typographic system combines fonts that together express warmth, texture, and clarity. The result is a brand that stands out across applications while staying rooted in tradition.