Marion's Fish Market & Restaurant
Brand & Visual Identity
Signage & Environmental Graphics
Project with Carolina Madrigal
Photography with Renata Brockmann
Located in Seaport Village in the heart of downtown San Diego, Marion's Fish Market & Restaurant offers an exquisite dining experience, made for seafood lovers. Like the restaurant, the new rebrand strategy encapsulates the flavor in its dishes.
The new identity uses a vivid color palette representing the ingredients' origins and a distinctive typography. It is composed of simple graphics extracted from the logo design that provide a kit of parts ranging from the menu design to environmental graphics, signage, and wayfinding.
This project was a conducted in close collaboration and coordination with the client alongside the San Diego Seaport Village Marketing team to develop promotion materials and the