Brand & Visual Identity
A platform which provides holistic, reassuring, mutually complementary services: coaching, yoga, and Reiki. For this project, a reassuring, funky, and approachable brand identity was created — including a logo, packaging, and promotional materials amongst others.
Wherever Forever is a space for people who seek to transform thoughts and feelings into actions. This is experienced through the brands' identity via the chosen typeface, the flexible color palette, and the graphic system utilized.
The logo was developed into a design system celebrating the ups and downs of life through its curves, enabling the brands' vision for individuals to become and enjoy the best version of themselves.