Brand & Visual Identity
Signage & Environmental Graphics
Project with SVA New York
A hotel located in Taos, New Mexico focused on people who are looking to develop themselves creatively in an immersive and natural environment. For this project a dynamic visual language was created based on the brand's logo.
The brand identity for Through draws on its earthy color palette and on the creative flow depicted on the logo. The logo provides a kit of parts that can be extended and adapted as the brand simultaneously expands and keeps its identity fresh and endlessly flexible.
The curves introduce an element of continuity throughout the brand and its applications.